Did you know that the one beauty product that can do wonders for your face and eyes is the one beauty product that many of us usually omit from our daily beauty routine? We go to all of the trouble, eye color, liner, mascara, blush, bronzer, filling in brows, and foundation, but we pass on the concealer for no good reason at all. Not only does concealer cover blemishes, redness and dark spots, but it can also highlight areas of your face, brighten it up and pretty much make your face appear more awake.
Over the last few years highlighting and contouring tutorials have dominated video channels like YouTube and Social pages such as Instagram. We gaze in awe at celebrities like Jennifer Lopez whose before and after photo’s with her makeup being blended out is without a doubt an amazing transformation. Concealer plays a big role in Jennifer’s look and as you can see from the photo above can take your complexion from dull to flawless in minutes. The way concealer is applied to the face has become almost an art and with the correct steps taken, the results you can achieve will make you wish you had never left this amazing and necessary makeup product out.
This is the one thing that many of us start out to do but don’t always do it correctly. For the best results and to get the most coverage for dark circles apply your concealer in a triangle shape, extending the one point of your ‘triangle’ up and along the top of your cheekbones and just beyond where your dark circles end. Depending on the shape of your face and what you want to cover/highlight is where you should end your triangle. In this photo below the point is lined up with the tip of nose. To get the best results, go for a color that is one to two shades lighter than your natural skin tone since this area under the eyes is usually darker than your face and may end up looking even darker making all of your hard work pointless 🙂
When picking a concealer it’s important to choose the best color for your skin tone. Too light or too dark can completely cancel out the effects you are trying to achieve with your concealer. Instead, pick a color that is one or two shades lighter than your foundation or skin tone, and even better if you’re able take your beautiful face outside and check it out in natural lighting with a mirror (pocket or hand held is fine). This is one of the best ways to know if the color is right for you or not.
Wearing a color that is more than two shades lighter than your natural skin tone can end up looking unnatural and who wants that? The only exception when this does not apply is for those whose under eye area happens to be naturally lighter than the rest their face. If this is you and you do try to apply a concealer that is lighter than the color of your foundation you’ll get that 60’s goggle look around your eyes. If your under eye area is naturally light you can go ahead and just use foundation.
How you apply your concealer is equally as important as the color you choose. If applied incorrectly you may end up with concealer that looks streaky in contrast to your natural skin tone. For a matte foundation make sure to apply your concealer first before your foundation to avoid the possibility of streaking. Since this formula dries down to a matte finish if you don’t apply your concealer first it may make blending your color a bit of a challenge and difficult doing over a matte formula. For the best results, apply your color using the “pat-and-blend” method. The technique will serve you best. Simply apply your concealer and using either your ring or middle finger, move from the inner eye area to the outer eye area tapping the color lightly until it’s blended and looks even. Next, blend any harsh lines out with a concealer brush, Beauty Bullet or Beauty Blender. The Bullet Sponge below is actually great for this area of the face.
Your Beauty Blender or Bullet, allows you to blend your entire face evenly without worrying about streaking. Usually when do we see someone wearing concealer that looks like it was done incorrectly, it’s because the color appears either too light or too white around the eye area. To prevent this from happening, focus on blending your color more on the inner part of your eye and down, instead of outwards. Doing this will avoid any chance of ending up with a clown effect and instead give you and your under eye area a well rested and bright eyed look.
Depending on the type of skin you have (oily, dry or combination) will decide what type of concealer/formula works best for you 🙂 These types include, liquid, cream, cream to powder, stick, creamy liquid, and liquid to powder. Yes, there are a lot, but with so many formulas available, so become the choices and an almost guaranteed slam dunk for getting the best one. If your skin is on the oily side, you’ll want to pick something that won’t add anymore shine to your skin and instead go for a formula that absorbs oil.
So for this we recommend using a liquid to powder concealer to ensure that your under-eye area has a more matte appearance, reduces shine and absorbs any excess oils. If your skin falls under the category of dry, then you’ll want to stick with a creamy and ultra-moisturizing liquid formula. Some concealers actually have a moisturizer built into the color, which is great for anyone with dry skin. If you do decide to use a stick concealer, dab the concealer onto your fingers or a brush first before applying the stick directly to your face. This will prevent any streaking and give you an even finish.
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