Our Brands

Innovators in Beauty and Skincare

The Beth Bender Beauty Company, with a strong presence in both New York and Los Angeles, stands at the forefront of innovation in the beauty industry. Known for its groundbreaking creations and commitment to empowering beauty enthusiasts, the company consistently pushes boundaries with cutting-edge tools, expertly curated skincare, and high-performance makeup products that resonate with both professionals and everyday users.

Since its inception in 2003, Beth Bender Beauty has been a trailblazer, revolutionizing the beauty world with the launch of the first-ever eyeliner and eye makeup stencils. This groundbreaking innovation carved out a unique niche, inspiring millions worldwide to achieve flawless, confidence-boosting makeup effortlessly.

In 2022, the company elevated its vision further with the launch of SkinLure, a luxurious skincare brand that quickly earned cult status among makeup artists, beauty influencers, and skincare aficionados. Building on this momentum, December 2024 marked the debut of Apothecary 61, a thoughtfully crafted collection of hand, body, face, and skin tonics, with the much-anticipated "Ritual" hand cream leading the way.

Looking ahead, The Beth Bender Beauty Company continues its legacy of innovation with Lady Lia, an upcoming collection of meticulously formulated beauty products, inspired by and created in collaboration with renowned Hollywood makeup artist Lia Robin.

Beth Bender Beauty is more than a company—it’s a movement, a community, and a beacon of creativity and inclusivity. With its proven track record of innovation, a loyal global following, and a dedication to elevating beauty standards, The Beth Bender Beauty Company is poised to make an indelible mark on the future of beauty.

Discover how the Beth Bender Beauty Company transforms ideas into iconic beauty experiences.