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Our Story


Beth Bender Beauty. More than makeup...

This story begins with Beth, a young woman raised around the TV and film industry who accompanied her dad, legendary commercial film editor, Jerry Bender on many film sets both in New York City and Los Angeles. It was there that she fell in love with makeup and its ability to transform ordinary to extraordinary.

Beth has always been a creative powerhouse with a strong passion for helping others and making a difference. Although her career as a makeup artist did not begin until the 90’s, Beth was always innovating. At the age of 23, she started her first company that grew into retail stores across the country. 

In 1997 after a quick makeover to the assistant manager at a Bobbi Brown counter, she was hired on the spot and bounced back between Saks Fifth Ave to Bergdorf Goodman, Barney’s and Bloomingdales. It wasn’t long before Beth got the attention of Bobbi Brown’s Global Director who began to request her regularly to work on fashion shoots, award shows, fashion week, and editorial magazines. Beth quickly became one of Bobbi Brown’s lead makeup artists. She was responsible for making women of all ages look and feel beautiful, and it was during this time that Beth saw first hand how many women struggled to achieve a precise eyeliner look. It was then that she realized the beauty industry didn’t offer the tools women needed to create their eye makeup looks effortlessly.
From this insight, Beth saw the need for Eyeliner Stencils. After a lot of blood, sweat, and tears, she created and launched the first ever Eyeliner Stencil and Smokey Eye Makeup Stencil. Beth eliminated trial and error and made it effortless to get a perfect cat eye, winged liner or smokey eye regardless of eye size or shape. These stencils became an instant hit with women everywhere. Pros and beauty insiders alike, agreed they were a must have for any makeup lover. In 2006 Beth Bender Beauty also opened offices in Los Angeles, CA and began creating color cosmetics.

In 2015, Beth Bender Beauty experimented with marketing on Instagram. They saw first hand how much of an impact their eyeliner stencils had made on the beauty industry. The niche they worked so hard to create was finally getting the attention it deserved.
Less than a year later, Beth Bender Beauty invented the first ever-adhesive eyeliner stencil “Eye Candy Eyeliner Stencils”. Eye Candy became their highest selling product in less than one year. Beth has been described by her friends and family as the Estee Lauder of her generation. She has never been afraid to get her hands dirty and is always ready to throw on her lab coat. Being inspired and creating new products is what Beth does best. 

Beth created a company composed of family and friends that valued each other’s passions and aspirations so that their love would reflect through their company’s products. With roots and offices in both New York and Los Angeles, Beth Bender Beauty is hard at work developing new innovative beauty tools for makeup artists and makeup lovers around the world. They are a company that has made and continues to make an impact on peoples lives with their innovative makeup tools. Beth created her very own niche and has inspired people everywhere to confidently flaunt their flawless makeup with pride. They are an all encompassing cosmetic company that believes makeup should be fun, never frustrating, and enjoyed by anyone and everyone.